The Role of Ethnography in Finding Consumer Insights.

It’s a battle between positivism and interpretivism.

Background

Interpretivism

Positivism

What it comes down to is how and where we apply it.

Where I stand.

Copywriter at Publicis. Aggressively unfancy. A daydream dressed like a nightmare. 🏳️‍🌈 www.mikeshaheen.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store